Creating a website on WordPress is only the first step. After installation, it’s important to follow a series of strategic steps to ensure that your site functions effectively and delivers the best possible results. In this guide, we’ll go over the 10 most critical steps you should take after launching your website.
1. Configure the Basic Settings of WordPress
Proper configuration of WordPress is essential. Go to Settings > General and set the timezone, language, and website title. Change the default URL from thewebsite.gr to something more SEO-friendly, e.g., “thewebsite.gr/article-name,” by navigating to Settings > Permalinks.
2. Install a Reliable Theme
The theme is the foundation of your site’s design. Choose a responsive and SEO-friendly theme that fits your needs. Prefer themes from the official WordPress repository or premium themes with reliable support and regular updates.
3. Install Essential Plugins
Plugins extend WordPress functionality. Some essential plugins you should install include:
- Yoast SEO or Rank Math for SEO optimization.
- WP Super Cache or W3 Total Cache for speed improvement.
- UpdraftPlus for automated backups.
- Wordfence Security for protection against attacks.
- Elementor or WPBakery for easy page building.
4. Ensure Your Website’s Security
Security should be a top priority. Install an SSL certificate to enable encrypted connections. You can get one for free via Let’s Encrypt or through your hosting provider. Also, enable two-factor authentication (2FA) for admin users.
5. Create Strategic Content
Content is the cornerstone of success. Create unique, valuable content that answers user questions. Focus on keywords your audience cares about, and make sure each article includes H1, H2, and H3 headings for better SEO performance.
6. Integrate Analytics Tools
To monitor traffic and user behavior, connect your website to Google Analytics and Google Search Console. These tools help you improve your strategy based on real user data.
7. Optimize Loading Speed
Slow websites discourage visitors and affect search engine rankings. Compress your images using tools like Smush or Imagify and reduce unnecessary scripts with plugins like Asset CleanUp.
8. Ensure Mobile Responsiveness
Make sure your website looks and works great on all devices. Use Google’s Mobile-Friendly Test tool to detect and fix any mobile usability issues.
9. Develop a Social Media Strategy
Social platforms are essential for promoting your content. Add social sharing buttons to your website and use tools like Social Snap or Shareaholic to enhance engagement.
10. Maintain Regular Website Updates
Your website requires ongoing care. Regularly update WordPress, themes, and plugins. Periodically check for errors or broken links using tools like Broken Link Checker.
By following these steps, your website will not only be functional but also optimized for performance, security, and SEO—offering a great experience for your visitors.