Creating a website is just the beginning. If it’s not generating conversions and sales, something is wrong. In this article, we’ll break down 10+1 key reasons that affect your website’s performance and give you practical solutions to turn things around.
Unfriendly UX/UI (User Experience & Design)
A complicated or poorly designed site prevents municipalities from navigating facilities and completing purchases or registrations.
Solution:
- Improve navigation
- Use a clean and attractive design
- Make your site mobile-friendly
Slow Loading Speed
Users abandon pages that take more than 3 seconds to load.
Solution:
- Optimize images
- Use caching
- Upgrade your server
Incorrect SEO Strategy
Your website does not appear in the first Google results, you are losing potential customers.
Solution:
- Research keywords
- Improve your on-page SEO strategy
- Create quality and unique content
Lack of a Clear Call to Action (CTA)
If people don’t know what to do, they won’t take action.
Solution:
- Clear CTA buttons
- Use strong, compelling phrases
Incorrect Audience Targeting
If you are reaching the wrong audience, your conversions will be low.
Solution:
- Analyze your target audience
- Create personalized content
Lack of Trust
Users need proof that your website is trustworthy.
Solution:
- Add reviews and testimonials
- Use secure payment methods
Inadequate Content
Content is king. If it’s poor or unengaging, users won’t interact with your website.
Solution:
- Create high-quality, valuable content
- Update your blog regularly
Lack of a Retargeting Strategy
98% of visitors don’t make a purchase on their first visit.
Solution:
- Use remarketing campaigns
- Create email sequences
Poor Mobile Experience
More than half of users browse websites from mobile devices.
Solution:
- Optimize your website for mobile devices
- Test AMP pages
10 Ineffective Advertising Strategy
If you spend money on the wrong channels, you won’t see results.
Solution:
- Test different advertising platforms
- Run A/B testing on your ads
10+1 Not Using Analytics
Without data, you can’t improve performance.
Solution:
- Integrate Google Analytics & heatmaps
- Analyze user behavior
If your website isn’t generating conversions and sales, it’s time to take action. Improve your speed, UX, SEO strategy & advertising and watch your sales grow