Creating a website is just the beginning. If it’s not generating conversions and sales, something is wrong. In this article, we’ll break down 10+1 key reasons that affect your website’s performance and give you practical solutions to turn things around.
1. Unfriendly UX/UI (User Experience & Design)
A complicated or poorly designed site prevents municipalities from navigating facilities and completing purchases or registrations.
Solution:
- Improve navigation
- Use a clean and attractive design
- Make your site mobile-friendly
2. Slow Loading Speed
Users abandon pages that take more than 3 seconds to load.
Solution:
- Optimize images
- Use caching
- Upgrade your server
3. Incorrect SEO Strategy
Your website does not appear in the first Google results, you are losing potential customers.
Solution:
- Research keywords
- Improve your on-page SEO strategy
- Create quality and unique content
4. Lack of a Clear Call to Action (CTA)
If people don’t know what to do, they won’t take action.
Solution:
- Clear CTA buttons
- Use strong, compelling phrases
5. Incorrect Audience Targeting
If you are reaching the wrong audience, your conversions will be low.
Solution:
- Analyze your target audience
- Create personalized content
6. Lack of Trust
Users need proof that your website is trustworthy.
Solution:
- Add reviews and testimonials
- Use secure payment methods
7. Insufficient Content
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